7-Eleven Social

A year’s worth of always-on in feed content for Canada’s favorite C-Store brand. 

We created monthly calendars that pinpointed cultural mindsets, consumer behavior, and trending memes to create a social media feed filled with delicious food and fun content. 

With a combination of social video, photos, and designed assets we successfully shifted the perception of the hot foods program to a space where cravings can be satisfied, no matter the time of day. 

Role: creative strategy, art direction, design
Client: 7-Eleven Canada