Slurpee Social

From our relationship with 7-Eleven Canada, our agency was brought on to reimagine the Slurpee Canada Instagram account. 


We were asked to reintroduce the strategy of the brand to be more youth-focused, approachable, and refined while still keeping the silly nature of Slurpee alive. We proposed beautiful imagery mixed with relatable internet content and an updated visual design system to vary the feed and keep Slurpee fans coming back for more. 

With a mix of photography, designed assets, and social-first captured videos, we brough polished fun into a beloved brand. 


Role: creative strategy, art direction, design
Client: Slurpee Canada